He was floored by the power and excitement of the competition and immediately went to see an old friend, Malibu philanthropist and CEO of John Paul Mitchell Systems, John Paul DeJoria.
“Like 99 percent of the American public, I didn't know anything about disabled athletes,” Barber said. “When I told J.P. about the race, he said right off he would sponsor a team. After I started shooting some footage I thought would be good for marketing, I realized that there might be a documentary here.”
“Like 99 percent of the American public, I didn't know anything about disabled athletes,” Barber said. “When I told J.P. about the race, he said right off he would sponsor a team. After I started shooting some footage I thought would be good for marketing, I realized that there might be a documentary here.”
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